How focusing on the customer (not the competition) brought us over 1 million new signups in a year

Last February, we launched a new product version. But shortly after the release, our design director found a discussion thread on Designer News. The top commenter quoted the first two lines of our About page (which says the company was founded in 2006), then wrote.

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How focusing on the customer (not the competition) brought us over 1 million new signups in a year Last February, we launched a new product version. But shortly after the release, our design director found a discussion thread on Designer News. The top commenter quoted the first two lines of our About page (which says the company was founded in 2006), then wrote: "So how come [this particular competitor] is more popular? I never heard of you guys." Ouch. After 12 years in business, I've developed a fairly thick skin. I know how the internet works but… Continue reading the story

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